HOW IT BEGAN
Bella Flooring Group was formed in 2018 and didn’t have a fully functioning digital presence until 2019. Their website and branding was slightly off-tone and bounce rates for their website were over 85%. Social media was lacking and they needed a team to organize their digital assets to achieve an offensive approach to their B2B model.
How It’s Going
2020 was a big year for Bella when they hired South Broad Creative to become their full-time marketing advocates. Since early 2020, social media, print & digital, email marketing, photography, videography, and trade show support are all services that are utilized on every month. Bounce rates improved, social media engagement has tripled, and overall communication to wholesale customers has improved to match the desired brand voice.
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A complete redesign from a Godaddy template into a fully rebranded site. Custom-coded solutions were provided to portray product visualization and specifications for all viewers to review & comprehend without a doubt.
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Product photography, company headshots, drone warehouse tours, trade show interviews, and monthly product videos are provided for website and social media purposes.
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Log & Voice rebranding was completed in 2020 as well as a complete color and and font rebrand in 2022.
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Digital communication and creative copy is crafted for direct B2B email purposes.
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Management of trade show sponsorships, booth design, interviews, special event bookings, and special meeting & media assignments.
Bella's Products
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Bella's Products 〰️
A unique and stunning line of SPC & LVT flooring product for residential or commercial settings
Example Custom Product Page
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Example Custom Product Page 〰️
Access each color from a respective style
Switch between room scene and product swatch
Reference SKU & Color name for ordering accuracy
Videography
We explain products, collaborate creatively, and shoot videos whenever the opportunities arise.
